TRUMP: NEVER GIVE UP (preview)
WHAT GOES THROUGH
MY MIND WHEN I HEAR THE WORD “NO”
This book is
about a subject near and dear to my heart never giving up. Needless to say, I
have a lot of experience in this area, so I feel I have some insight on the subject.
I’ve written a number of books already, and I don’t need the money, but it’s a
subject I feel strongly enough about to take the time to write about it.
The first big
“No” that hit me came when I was first starting out in Manhattan in the 1970s,
and everyone and I mean everyone told
me that it was a terrible time for real estate. Even people who were well
established were saying that. What they were saying was true the market had
definitely cooled, and there was no denying that fact. Even worse, there was
serious talk about New York City going bankrupt. Then the federal government
announced a moratorium on housing subsidies. The city had been receiving them in
abundance, and suddenly, that was no more. If I’d only considered the facts,
which weren’t too rosy, there is no way I would have ventured into real estate.
But I did. Why? Because when I hear the word “No” it becomes a challenge to me.
I believe the so-called impossible is actually very often possible, if you’re
willing to work very hard, and if you realize that problems can become
opportunities. New York City was having problems, but maybe I could do
something about those problems. That kind of attitude can give you the power to
conquer obstacles and succeed in the face of long odds. I want this book to
help you do just that. As I went along, I realized that every project came with
its own set of major challenges, and I began to learn to expect them. That was
okay because I was prepared. That’s another reason I’m writing Never Give Up—to
let you know you should be prepared and to try to help you with the situations
you might encounter. Our experiences will not be the same, but I’ve learned a
great deal from reading about other people and history and by applying what
I’ve learned to my own circumstances. My hope is that you will do the same.
Learn from my problems and experiences, and you’ll do a better job of
anticipating and solving your own. And remember, the way I see it, the bigger
the problem, the bigger your chance for greatness. One thing I’ve learned is that
discouragement should not be tolerated for very long. It’s okay to get fed up a
bit and maybe
gripe for a
minute or two. Personally, I like to go golfing when I’m stressed or just swing
a club in my office. But feeling negative should be a very temporary state of
mind. It’s hard, but there is a form of mental courage that can be cultivated and
you will see in
the following chapters some examples of how I dealt with some pretty big blows
and setbacks. Of course, a lot of things are just irritating so don’t be
surprised and don’t overestimate them in your mind. Learn to put them in
perspective. You’ll see in this book how I learned to do that. Having
confidence in yourself is key to being resilient and staring adversity in the
face. This book is dedicated to giving you that foundation of confidence and
the ability and desire to never give up!
See you in the
winner’s circle.
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